“Judge me by my size, do you?”– Movement Parties’ Visual Communication on Digital Platforms

Workpackage four at the University of Copenhagen has reviewed hundreds of images on Twitter, Facebook, and Instagram to analyze the visual communication strategies of Movement Parties. We ask if differences in country, platform, or a party’s electoral trajectory reflect in the curated visual narrative they present via their social media accounts. Beginning with the Danish party The Alternative, we employ a mixed-method approach that compares image types and policy issues in visual material but also allows for a qualitative discussion of political contexts and visual frames. Want to know more? We will present some insights at this year’s Media and Publics Conference in Roskilde (28th & 29th April). Spoiler alert: Lot’s of Star Wars: https://twitter.com/alternativet_/status/94088274003098828

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